MAKING FOOD THE REAL HERO
MAKING FOOD THE REAL HERO
CASE STUDY
WILMAX COFFEE
POUR-OVER
LEARN MORE
WILMAX COFFEE
POUR-OVER
While working on this step-by-step project, we found ourselves captivated by the crisp aroma of freshly brewed coffee. Maintaining the client's new product set as the centre of attention, we wanted to share with the audience how easy it is to make the perfect cup of coffee at home. We aimed to provide a sufficient level of detail and expertise, but keep an easy and relaxed vibe.
Getting our coffee expert on board we delivered the client's message in an informal and easy way.
While working on this step-by-step project, we found ourselves captivated by the crisp aroma of freshly brewed coffee. Maintaining the client's new product set as the centre of attention, we wanted to share with the audience how easy it is to make the perfect cup of coffee at home. We aimed to provide a sufficient level of detail and expertise, but keep an easy and relaxed vibe.
Getting our coffee expert on board we delivered the client's message in an informal and easy way.
VIDEO
WILMAX COFFEE
POUR-OVER
PHOTOGRAPHY
HOW IT WORKS
RECIPE
01
When bringing their new product to the existing market, our client faced the challenge of clarifying the product's main essence to their customers. Therefore, we started with the task of explaining how they may use a new product focusing on the experience it can bring to the daily routine.
developing a concept
RECIPE
01
When bringing their new product to the existing market, our client faced the challenge of clarifying the product's main essence to their customers. Therefore, we started with the task of explaining how they may use a new product focusing on the experience it can bring to the daily routine.
developing a concept
02
PREPING
Our idea was to show how easily one can prepare professionally brewed coffee with the help of Wilmax pour-over. It was important for us to keep up with professional coffee brewing methods, so we had an expert barista consult us in pre-production.
preproduction & art direction
02
PREPING
Our idea was to show how easily one can prepare professionally brewed coffee with the help of Wilmax pour-over. It was important for us to keep up with professional coffee brewing methods, so we had an expert barista consult us in pre-production.
preproduction & art direction
03
COOKING
To emphasise the modern coffee brewing aesthetic we had our set in a stylish espresso bar. To outline that everyone can brew pro-level coffee at home, we combined having our barista in the frame and avoided being too formal, leaving everyone a place for their own creativity.
producing & shooting
03
COOKING
To emphasise the modern coffee brewing aesthetic we had our set in a stylish espresso bar. To outline that everyone can brew pro-level coffee at home, we combined having our barista in the frame and avoided being too formal, leaving everyone a place for their own creativity.
producing & shooting
04
PLATING
Having done our bit in modern coffee brewing culture, we wrapped this one with the multi-language aesthetic, how-to video and stills for web and editorial.
postproduction & delivery
04
PLATING
Having done our bit in modern coffee brewing culture, we wrapped this one with the multi-language aesthetic, how-to video and stills for web and editorial.
postproduction & delivery
FAQ