CASE STUDY
WILMAX COFFEE
POUR-OVER
POUR-OVER
LEARN MORE
WILMAX COFFEE
POUR-OVER
POUR-OVER
While working on this step-by-step project, we found ourselves captivated by the crisp aroma of freshly brewed coffee. Maintaining the client's new product set as the centre of attention, we wanted to share with the audience how easy it is to make the perfect cup of coffee at home. We aimed to provide a sufficient level of detail and expertise, but keep an easy and relaxed vibe.
Getting our coffee expert on board we delivered the client's message in an informal and easy way.
Getting our coffee expert on board we delivered the client's message in an informal and easy way.
While working on this step-by-step project, we found ourselves captivated by the crisp aroma of freshly brewed coffee. Maintaining the client's new product set as the centre of attention, we wanted to share with the audience how easy it is to make the perfect cup of coffee at home. We aimed to provide a sufficient level of detail and expertise, but keep an easy and relaxed vibe.
Getting our coffee expert on board we delivered the client's message in an informal and easy way.
Getting our coffee expert on board we delivered the client's message in an informal and easy way.
VIDEO
WILMAX COFFEE
POUR-OVER
POUR-OVER
PHOTOGRAPHY
HOW IT WORKS
RECIPE
01
When bringing their new product to the existing market, our client faced the challenge of clarifying the product's main essence to their customers. Therefore, we started with the task of explaining how they may use a new product focusing on the experience it can bring to the daily routine.
developing a concept
RECIPE
01
When bringing their new product to the existing market, our client faced the challenge of clarifying the product's main essence to their customers. Therefore, we started with the task of explaining how they may use a new product focusing on the experience it can bring to the daily routine.
developing a concept
02
PREPING
Our idea was to show how easily one can prepare professionally brewed coffee with the help of Wilmax pour-over. It was important for us to keep up with professional coffee brewing methods, so we had an expert barista consult us in pre-production.
preproduction & art direction
02
PREPING
Our idea was to show how easily one can prepare professionally brewed coffee with the help of Wilmax pour-over. It was important for us to keep up with professional coffee brewing methods, so we had an expert barista consult us in pre-production.
preproduction & art direction
03
COOKING
To emphasise the modern coffee brewing aesthetic we had our set in a stylish espresso bar. To outline that everyone can brew pro-level coffee at home, we combined having our barista in the frame and avoided being too formal, leaving everyone a place for their own creativity.
producing & shooting
03
COOKING
To emphasise the modern coffee brewing aesthetic we had our set in a stylish espresso bar. To outline that everyone can brew pro-level coffee at home, we combined having our barista in the frame and avoided being too formal, leaving everyone a place for their own creativity.
producing & shooting
04
PLATING
Having done our bit in modern coffee brewing culture, we wrapped this one with the multi-language aesthetic, how-to video and stills for web and editorial.
postproduction & delivery
04
PLATING
Having done our bit in modern coffee brewing culture, we wrapped this one with the multi-language aesthetic, how-to video and stills for web and editorial.
postproduction & delivery
FAQ
With a decade’s worth of experience and after graduating from film school, Artur
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
With our experience in working with clients from different scales and industries, we know our stuff when it comes to brand storytelling. Our satisfied client list ranges from family-run businesses and artisan producers to regional leading companies and international corporations.
We are based in Vancouver, BC, but we work globally. We’re happy to come to you, and work in person on location, or we are also able to offer remote consultations and jobs – you tell us what you want, and we’ll find a way to deliver a shoot that you’ll love.