CASE STUDY
WILMAX COLOR BOOM COLLECTION
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WILMAX COLOR BOOM COLLECTION
Our goal with this project was to emphasise the vast variety of products, colours and shapes. At the same time, we focused on finding unity in this diversity. While creating both video and photo imagery, we aimed to make them look different but keep them united with a general concept and approach. We were inspired by the colours and textures of food and how it meets with Color Boom’s tableware. We found visual motivation for presenting products' unique patterns via the
same actions of splashing, scratching, and spiralling. As a result, we delivered a vibrant tabletop commercial and aesthetic editorial stills.
same actions of splashing, scratching, and spiralling. As a result, we delivered a vibrant tabletop commercial and aesthetic editorial stills.
Our goal with this project was to emphasise the vast variety of products, colours and shapes. At the same time, we focused on finding unity in this diversity. While creating both video and photo imagery, we aimed to make them look different but keep them united with a general concept and approach. We were inspired by the colours and textures of food and how it meets with Color Boom’s tableware. We found visual motivation for presenting products' unique patterns via the
same actions of splashing, scratching, and spiralling. As a result, we delivered a vibrant tabletop commercial and aesthetic editorial stills.
same actions of splashing, scratching, and spiralling. As a result, we delivered a vibrant tabletop commercial and aesthetic editorial stills.
VIDEO
STEP BY STEP
WILMAX COLOR BOOM COLLECTION
PHOTOGRAPHY
HOW IT WORKS
RECIPE
01
When the client reached us with a task to present their brand-new collection we started creating a concept based on the idea of outlining their product patterns by the means of ingredients natural textures and colours.
developing a concept
RECIPE
01
When the client reached us with a task to present their brand-new collection we started creating a concept based on the idea of outlining their product patterns by the means of ingredients natural textures and colours.
developing a concept
02
PREPING
Based on the creative concept, we determined the best ways to highlight the product features. We developed and crafted sets, hand-picked ingredients, and build up the crew. We came armed with appropriate gear to get the shoot done.
preproduction & art direction
02
PREPING
Based on the creative concept, we determined the best ways to highlight the product features. We developed and crafted sets, hand-picked ingredients, and build up the crew. We came armed with appropriate gear to get the shoot done.
preproduction & art direction
03
COOKING
Having everything prepared and arranged, we then focused on the production stage. Squeezing the most out of two days and limited tech resources we pushed the shoot to its limits and got this project wrapped.
producing & shooting
03
COOKING
Having everything prepared and arranged, we then focused on the production stage. Squeezing the most out of two days and limited tech resources we pushed the shoot to its limits and got this project wrapped.
producing & shooting
04
PLATING
After finalising the post-production part remotely we delivered a ready-to-go, live commercial and four stills for editorial usage. As always everything was served in a timely manner.
Getting excited feedback from our clients and their partners was our greatest reward.
Getting excited feedback from our clients and their partners was our greatest reward.
postproduction & delivery
04
PLATING
After finalising the post-production part remotely we delivered a ready-to-go, live commercial and four stills for editorial usage. As always everything was served in a timely manner.
Getting excited feedback from our clients and their partners was our greatest reward.
Getting excited feedback from our clients and their partners was our greatest reward.
postproduction & delivery
FAQ
With a decade’s worth of experience and after graduating from film school, Artur
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
With our experience in working with clients from different scales and industries, we know our stuff when it comes to brand storytelling. Our satisfied client list ranges from family-run businesses and artisan producers to regional leading companies and international corporations.
We are based in Vancouver, BC, but we work globally. We’re happy to come to you, and work in person on location, or we are also able to offer remote consultations and jobs – you tell us what you want, and we’ll find a way to deliver a shoot that you’ll love.