MAKING FOOD THE REAL HERO
MAKING FOOD THE REAL HERO
CASE STUDY
WILMAX COLOR BOOM COLLECTION
LEARN MORE
WILMAX COLOR BOOM COLLECTION
Our goal with this project was to emphasise the vast variety of products, colours and shapes. At the same time, we focused on finding unity in this diversity. While creating both video and photo imagery, we aimed to make them look different but keep them united with a general concept and approach. We were inspired by the colours and textures of food and how it meets with Color Boom’s tableware. We found visual motivation for presenting products' unique patterns via the
same actions of splashing, scratching, and spiralling. As a result, we delivered a vibrant tabletop commercial and aesthetic editorial stills.

Our goal with this project was to emphasise the vast variety of products, colours and shapes. At the same time, we focused on finding unity in this diversity. While creating both video and photo imagery, we aimed to make them look different but keep them united with a general concept and approach. We were inspired by the colours and textures of food and how it meets with Color Boom’s tableware. We found visual motivation for presenting products' unique patterns via the
same actions of splashing, scratching, and spiralling. As a result, we delivered a vibrant tabletop commercial and aesthetic editorial stills.
VIDEO
STEP BY STEP
WILMAX COLOR BOOM COLLECTION
PHOTOGRAPHY
HOW IT WORKS
RECIPE
01
When the client reached us with a task to present their brand-new collection we started creating a concept based on the idea of outlining their product patterns by the means of ingredients natural textures and colours.
developing a concept
RECIPE
01
When the client reached us with a task to present their brand-new collection we started creating a concept based on the idea of outlining their product patterns by the means of ingredients natural textures and colours.
developing a concept
02
PREPING
Based on the creative concept, we determined the best ways to highlight the product features. We developed and crafted sets, hand-picked ingredients, and build up the crew. We came armed with appropriate gear to get the shoot done.
preproduction & art direction
02
PREPING
Based on the creative concept, we determined the best ways to highlight the product features. We developed and crafted sets, hand-picked ingredients, and build up the crew. We came armed with appropriate gear to get the shoot done.
preproduction & art direction
03
COOKING
Having everything prepared and arranged, we then focused on the production stage. Squeezing the most out of two days and limited tech resources we pushed the shoot to its limits and got this project wrapped.

producing & shooting
03
COOKING
Having everything prepared and arranged, we then focused on the production stage. Squeezing the most out of two days and limited tech resources we pushed the shoot to its limits and got this project wrapped.
producing & shooting
04
PLATING
After finalising the post-production part remotely we delivered a ready-to-go, live commercial and four stills for editorial usage. As always everything was served in a timely manner.
Getting excited feedback from our clients and their partners was our greatest reward.
postproduction & delivery
04
PLATING
After finalising the post-production part remotely we delivered a ready-to-go, live commercial and four stills for editorial usage. As always everything was served in a timely manner.
Getting excited feedback from our clients and their partners was our greatest reward.
postproduction & delivery
FAQ