CASE STUDY
WILMAX CRYSTALLINE COLLECTION
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WILMAX CRYSTALLINE COLLECTION
After receiving a brief from Crystalline Collection, we found the best way to make this product's public appearance was by taking the viewer on a winemaker's tour. Which we did. We shot this campaign in more than ten different locations. Keeping it classy, but fresh. Just as a good wine should be.
After receiving a brief from Crystalline Collection, we found the best way to make this product's public appearance was by taking the viewer on a winemaker's tour. Which we did. We shot this campaign in more than ten different locations. Keeping it classy, but fresh. Just as a good wine should be.
VIDEO
STEP BY STEP
WILMAX CRYSTALINE COLLECTION
PHOTOGRAPHY
BACKSTAGE
HOW IT WORKS
RECIPE
01
Keeping classic traditions of winemaking, we aimed for the visuals of this campaign to look solid and exquisite. We produced and created images for the Crystalline lookbook, as well as a tabletop commercial video.
developing a concept
RECIPE
01
Keeping classic traditions of winemaking, we aimed for the visuals of this campaign to look solid and exquisite. We produced and created images for the Crystalline lookbook, as well as a tabletop commercial video.
developing a concept
02
PREPING
Discovering the essence of wine culture we collaborated with professional winemakers and experts. We took our inspiration from the seasons, which are a vital part of grapes' life cycle.
preproduction & art direction
02
PREPING
Discovering the essence of wine culture we collaborated with professional winemakers and experts. We took our inspiration from the seasons, which are a vital part of grapes' life cycle.
preproduction & art direction
03
COOKING
To present a wide range of glassware we associated it with a diversity of tastes.To make this experience complete we used a vast variety of locations to outline the versatile spirit of winemaking. As for the video, we referred to the weightlessness of the fine glass and the velvety texture of the wine.
producing & shooting
03
COOKING
To present a wide range of glassware we associated it with a diversity of tastes.To make this experience complete we used a vast variety of locations to outline the versatile spirit of winemaking. As for the video, we referred to the weightlessness of the fine glass and the velvety texture of the wine.
producing & shooting
04
PLATING
As a result, we delivered a tabletop commercial and a batch of stills in food photography and lifestyle for the company’s lookbook.
postproduction & delivery
04
PLATING
As a result, we delivered a tabletop commercial and a batch of stills in food photography and lifestyle for the company’s lookbook.
postproduction & delivery
FAQ
With a decade’s worth of experience and after graduating from film school, Artur
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
With our experience in working with clients from different scales and industries, we know our stuff when it comes to brand storytelling. Our satisfied client list ranges from family-run businesses and artisan producers to regional leading companies and international corporations.
We are based in Vancouver, BC, but we work globally. We’re happy to come to you, and work in person on location, or we are also able to offer remote consultations and jobs – you tell us what you want, and we’ll find a way to deliver a shoot that you’ll love.