MAKING FOOD THE REAL HERO
MAKING FOOD THE REAL HERO
CASE STUDY
WILMAX CRYSTALLINE COLLECTION
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WILMAX CRYSTALLINE COLLECTION
After receiving a brief from Crystalline Collection, we found the best way to make this product's public appearance was by taking the viewer on a winemaker's tour. Which we did. We shot this campaign in more than ten different locations. Keeping it classy, but fresh. Just as a good wine should be.
After receiving a brief from Crystalline Collection, we found the best way to make this product's public appearance was by taking the viewer on a winemaker's tour. Which we did. We shot this campaign in more than ten different locations. Keeping it classy, but fresh. Just as a good wine should be.
VIDEO
STEP BY STEP
WILMAX CRYSTALINE COLLECTION
PHOTOGRAPHY
BACKSTAGE
HOW IT WORKS
RECIPE
01
Keeping classic traditions of winemaking, we aimed for the visuals of this campaign to look solid and exquisite. We produced and created images for the Crystalline lookbook, as well as a tabletop commercial video.
developing a concept
RECIPE
01
Keeping classic traditions of winemaking, we aimed for the visuals of this campaign to look solid and exquisite. We produced and created images for the Crystalline lookbook, as well as a tabletop commercial video.
developing a concept
02
PREPING
Discovering the essence of wine culture we collaborated with professional winemakers and experts. We took our inspiration from the seasons, which are a vital part of grapes' life cycle.
preproduction & art direction
02
PREPING
Discovering the essence of wine culture we collaborated with professional winemakers and experts. We took our inspiration from the seasons, which are a vital part of grapes' life cycle.
preproduction & art direction
03
COOKING
To present a wide range of glassware we associated it with a diversity of tastes.To make this experience complete we used a vast variety of locations to outline the versatile spirit of winemaking. As for the video, we referred to the weightlessness of the fine glass and the velvety texture of the wine.
producing & shooting
03
COOKING
To present a wide range of glassware we associated it with a diversity of tastes.To make this experience complete we used a vast variety of locations to outline the versatile spirit of winemaking. As for the video, we referred to the weightlessness of the fine glass and the velvety texture of the wine.
producing & shooting
04
PLATING
As a result, we delivered a tabletop commercial and a batch of stills in food photography and lifestyle for the company’s lookbook.
postproduction & delivery
04
PLATING
As a result, we delivered a tabletop commercial and a batch of stills in food photography and lifestyle for the company’s lookbook.
postproduction & delivery
FAQ