MAKING FOOD THE REAL HERO
MAKING FOOD THE REAL HERO
CASE STUDY
FLORIS TEA CO.
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FLORIS TEA CO.
After working with Floris for years it was essential to build their new creative concept around natural ingredients, a fair approach, and a catchy look. We wanted their new products to speak for the brand. So having raw ingredients as our main heroes, we took them on a vivid journey where they became a refreshing and healthy drink one can enjoy.
After working with Floris for years it was essential to build their new creative concept around natural ingredients, a fair approach, and a catchy look. We wanted their new products to speak for the brand. So having raw ingredients as our main heroes, we took them on a vivid journey where they became a refreshing and healthy drink one can enjoy.
VIDEO
FLORIS DRINKS
PHOTOGRAPHY
VIDEO
HOW-TO BREW
FLORIS COFFEE
HOW IT WORKS
RECIPE
01
Since they were bringing new products and packages to the market, our goal was to amplify their brand-new look in customers' perception. To help their product keep up with holistic trends, we also provided copywriting based on nutritional facts.
developing a concept
RECIPE
01
Since they were bringing new products and packages to the market, our goal was to amplify their brand-new look in customers' perception. To help their product keep up with holistic trends, we also provided copywriting based on nutritional facts.
developing a concept
02
PREPING
Since it was a company's priority to show the process of creating the product, we've found combining footage from actual production with tabletop to be the best way to tell their story. In the case of stills, we were underlining their bright package with an appropriate set design.
preproduction & art direction
02
PREPING
Since it was a company's priority to show the process of creating the product, we've found combining footage from actual production with tabletop to be the best way to tell their story. In the case of stills, we were underlining their bright package with an appropriate set design.
preproduction & art direction
03
COOKING
We combined our studio work with an on-location shoot, to deliver the company's message of being open and fair. In addition, we created an aesthetic "how-to brew" for one of their pilot products, which helped boost the product’s visibility in retail chains.
producing & shooting
03
COOKING
We combined our studio work with an on-location shoot, to deliver the company's message of being open and fair. In addition, we created an aesthetic "how-to brew" for one of their pilot products, which helped boost the product’s visibility in retail chains.
producing & shooting
04
PLATING
As a result, we delivered several videos aimed at different goals: stills for the web and nutritional tips, which helped to position and promote the company's products.
postproduction & delivery
04
PLATING
As a result, we delivered several videos aimed at different goals: stills for the web and nutritional tips, which helped to position and promote the company's products.
postproduction & delivery
FAQ