CASE STUDY
FLORIS TEA CO.
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FLORIS TEA CO.
After working with Floris for years it was essential to build their new creative concept around natural ingredients, a fair approach, and a catchy look. We wanted their new products to speak for the brand. So having raw ingredients as our main heroes, we took them on a vivid journey where they became a refreshing and healthy drink one can enjoy.
After working with Floris for years it was essential to build their new creative concept around natural ingredients, a fair approach, and a catchy look. We wanted their new products to speak for the brand. So having raw ingredients as our main heroes, we took them on a vivid journey where they became a refreshing and healthy drink one can enjoy.
VIDEO
FLORIS DRINKS
PHOTOGRAPHY
VIDEO
HOW-TO BREW
FLORIS COFFEE
FLORIS COFFEE
HOW IT WORKS
RECIPE
01
Since they were bringing new products and packages to the market, our goal was to amplify their brand-new look in customers' perception. To help their product keep up with holistic trends, we also provided copywriting based on nutritional facts.
developing a concept
RECIPE
01
Since they were bringing new products and packages to the market, our goal was to amplify their brand-new look in customers' perception. To help their product keep up with holistic trends, we also provided copywriting based on nutritional facts.
developing a concept
02
PREPING
Since it was a company's priority to show the process of creating the product, we've found combining footage from actual production with tabletop to be the best way to tell their story. In the case of stills, we were underlining their bright package with an appropriate set design.
preproduction & art direction
02
PREPING
Since it was a company's priority to show the process of creating the product, we've found combining footage from actual production with tabletop to be the best way to tell their story. In the case of stills, we were underlining their bright package with an appropriate set design.
preproduction & art direction
03
COOKING
We combined our studio work with an on-location shoot, to deliver the company's message of being open and fair. In addition, we created an aesthetic "how-to brew" for one of their pilot products, which helped boost the product’s visibility in retail chains.
producing & shooting
03
COOKING
We combined our studio work with an on-location shoot, to deliver the company's message of being open and fair. In addition, we created an aesthetic "how-to brew" for one of their pilot products, which helped boost the product’s visibility in retail chains.
producing & shooting
04
PLATING
As a result, we delivered several videos aimed at different goals: stills for the web and nutritional tips, which helped to position and promote the company's products.
postproduction & delivery
04
PLATING
As a result, we delivered several videos aimed at different goals: stills for the web and nutritional tips, which helped to position and promote the company's products.
postproduction & delivery
FAQ
With a decade’s worth of experience and after graduating from film school, Artur
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
began working on sports-action films, these became some of the most highly-respected BMX films in Ukraine. Since 2016, he has been running creative production, using his background and interests to develop his dynamic visual language further.
Jenny graduated from Nutritional Academy. Using her education and her experience with food photography and styling, she works as a visual storyteller in order to realise clients’ dreams: of helping people feel excited by food. She not only understands how to make food look great but also how to make one look and feel great with the help of food. Her main passion is creating a unique visual identity for products and brands and inspiring people by the means of food.
With our experience in working with clients from different scales and industries, we know our stuff when it comes to brand storytelling. Our satisfied client list ranges from family-run businesses and artisan producers to regional leading companies and international corporations.
We are based in Vancouver, BC, but we work globally. We’re happy to come to you, and work in person on location, or we are also able to offer remote consultations and jobs – you tell us what you want, and we’ll find a way to deliver a shoot that you’ll love.